Pt1 - Get the Cheese - A Damian Andrews Book

Get the cheese - Let the other mouse go first! 
Demotivational motivation for life and business
A Damian Andrews Book

A Pre-release book reading. 

An inspiring twist on motivation, personal and business growth, resilience and responsibility. Demotivational quotes have much richness in them if you look deep enough. Real-life stories that offer critical business and life lessons, intermixed with humour, relatable insights and powerful lessons to motivate and inspire readers. 

Learn what these quotes mean. 

“The early bird may get the worm, but the second mouse gets the cheese.” 

"If at first, you don't succeed, then skydiving definitely isn't for you."

"The only mystery in life is why the kamikaze pilots wore helmets."

 

Preview excerpts from Chapter 1

Bella
A determined robin, Bella takes pride in her discipline and persistence. Outwardly with bravado she brushes off her friend’s comments that she’s stubborn, because that’s what it takes to succeed. However, each night her mind races, thinking back over the many challenges she faced and overcame living in Thistlebrook Meadow. Before drifting off to visit the Sandman, the same thought runs through her mind. ‘Setting her mind on something and sticking to it, is persistence and persistence is a good thing.’ Bella takes in her neat and organised little hollow inside the Grand Oak and with a soft smile her eyes close knowing, her way is the right way. 

Milo and Lana
Bursting into the room, Milo’s shoulders temporarily sank seeing Lana waiting. It was momentary, then his frenetic energy and dreams of legends took hold. “Hurry up Lana. The day awaits for no mouse!” His buzzing energy was infectious, often overpowering the radiation of her calm wisdom. Today was different. There was a nagging dread deep inside her. Lana couldn’t shake it. “Come on Lana! Snap out of it!” Milo was used to Lana’s caution and it bored him. “Let’s go!”, he insisted. Lana chuckled at herself. They knew the barn backward. Caution is one thing, paranoia is another. “Race you!”, Lana exclaimed and darted past Milo to the door. After all, there was food to find.

Steven and the Fruit Company
Giving up, Steven sighed and looked across the room. The latest ‘Gift from Bill’ sat prominently on the coffee table. Apparently someone thought it funny to set up the ugly industrial looking box with an even uglier looking screen box on top, in his office. Steven whispered, “Oh, you know, there are 114,000 known viruses for that thing. Time to think different for the cure.”
In a flash the music player was launched across the room in a graceful arch. It smashed into the screen, first imploding and then sending shards of glass sprawling across the coffee table. As the last of the glass came to rest, a small wisp of smoke exited the top of the broken screen, circled gracefully and then dissipated leaving an ozone/phosphors aroma in the air. It was a picture perfect moment. “If only my phone had a camera to immortalise the moment” Steven thought.

Apple’s iCheese Symphony
Often the first movers are mistaken as the trailblazers in the grand annals of innovation. This misconception is far from the truth that most figures lauded as pioneers were not the first. Their difference was they made the innovation work, particularly in a commercial sense and thus they became unforgettable. 
Henry Ford didn’t create the automobile, yet his Model T revolutionised personal transportation. Bill Gates didn't birth graphical user interface software, but with Microsoft's Windows, he shaped a digital age. Science fiction movies existed long before George Lucas dreamed of The Force and Lightsabers, but with Star Wars, he had an indelible impact on global culture, entertainment, and industry. Of course one of the most influential tech product launches in history was Steve Jobs’ iPhone: an iPod, a phone, and an internet communicator all in one.